Tuesday, December 22, 2009

AVATAR BEATS EXPECTATIONS AT THE BOX OFFICE

Avatar not only blew MY mind, but apparently a lot of other people too! The film not only took in $77 million domestically versus the $73 million that was projected. The foreign total was $165.5 million compared to the $159.2 million estimated. The worldwide total came to $242.5 million, the best EVER for a nonsequel. The film is expected to have quite a run due to word of mouth and the fact that it's crazy amazy! Fox's president of domestic distribution Bruce Snyder stated, "I don't remember ever seeing this before." Sunday business was down just 3% from Saturday with moviegoers making up for the blizzard that hit the East Coast on Saturday, and it was UP 3% from Saturday to Sunday overseas. [source]

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