Friday, October 12, 2012


Normally, long intros to videos bore the crap out of me, but the three-plus minute monologue that is underscored by video of Lana del Rey wandering the streets, picking up tricks and swinging on a tire that is all laid over some truly beautiful orchestration is mesmerizing. (And I'm not the only one who thinks Lana looks like the older sister Ginny in Sixteen Candles?) Is Lana going to dip into acting soon? Hmmmm... The music video itself is another stunning creation by Lana and her record company (who knows who is responsible for what these days) and the song is amazing. The ending is pretty awesome too. It's very interesting that Ms. del Rey has managed to produce some of the most consistent, enjoyable music this year. Her videos continue to be controversial without being too gimmicky. Watch this and see what you think. I believe it's another winner. Born to Die: The Paradise Edition is out in November.

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